What’s a picture worth?

Your top-of-mind response to the question may be “1,000 words.” But regarding the marketing of your product or service, the actual answer is “60,000.” Surprised?

Here’s the skinny: Our brains are hard-wired to process images instantly – 60,000 times faster than text, according to Thermopylae Sciences and Technology. Long before anyone sharpened a quill and grabbed a sheet of parchment, cave-dwellers were communicating visually.

We have to expend time and energy to process words. Your clients and prospects are strapped for both. So, if you’re not painting pictures for people through the use of actual pictures in your marketing materials, you may be missing out on potential sales.

A note of caution: As Meg Reid says in her blogpost, make sure that the imagery you choose supports your brand story. Whether through photography or illustration, you want your audience to instantly recognize who you are, what you stand for and why you’re worthy of their trust.  

Photos and/or graphics aren’t your only option. Because marketing materials shouldn’t be limited to print, here’s a couple of digital solutions you can use to promote your brand, attract your customer’s attention and grow your business:

VIDEOS are the #1 form of consumed digital content. A short video on your landing page can reinforce your brand personality and help you earn your customer’s trust. Plus, according to the Precision Marketing Group, search engines love video. An authentic “home-grown” video can be just as powerful and effective as a professionally produced version.

INFOGRAPHICS take really big sets of data and turns them into a story – leaving a lasting impression on your viewer. Infographics can be in the form of an illustration, graph, chart or a combination of any of these elements. (The New Yorker says even Abraham Lincoln utilized them.)

Got the picture? Great! Now let Firebrand Creative assist with the execution.